EventDay Smoother Events, Greater ROI – Stories

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2月 14 2020

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EditorsNote:

Microsoft

BizSpark

isaglobalprogramthathelpsstartupssucceedbyprovidingtechnology,businessandtechnologyconsulting,accesstoitsvastmarketingandpartnernetwork,andfosteringa

BizSpark

community。

Thisarticleispartofa

specialseries

thatfeaturessomeofthe45,000-plusstartupsthathavejoinedthe

BizSpark

programwithaneyetowardcreatingsuccessfulbusinesses,jobsandsuperiorvalue。

REDMOND,Wash。

May4,2012Virtualeventshaventreplacedin-personevents,buttheyveuppedthepressuretodeliversuperbvaluetoattendees,sponsorsandorganizers。

MicrosoftBizSparkOnestartupEventDayusesWindowsAzureandmobiletechnologiestohelpensurethatthebenefitsofmeetinginpersonjustifythephysicaleffortandtimecommitmentforattendees。

Ifyouwanttoknowwheresomeonesdeepestinterestslie,lookattheeventsheorsheattendsinperson,saysScottMitchell,EventDaysCEOandco-founder。

EventDayfounderssetoutfirsttoidentifywhyattendingeventsinpersonisimportanttopeople,thentoprovideeventorganizerswiththetoolstobettermarket,manageandmonetizetheirevents。

Whereasmosteventmanagementcompaniesrelyonless-efficientapproaches,EventDayfromthebeginningbuiltitssolutiononcloudtechnologies,specificallyWindowsAzure,coordinatedwithsmartphonesandothermobiledevices,toproviderapidscalableresponsiveness。

Foritstwoprimarytypesofclientsmedium-sizedorganizationsholdingeventswithalargenumberofattendeesandorganizationsrunningbig-ticket,eliteeventsforafewVIPparticipantsEventDaysavesenormousamountsoftimeandstressforplannerandattendeealikethroughmicrosites,ticketingandregistration,amobileapp,digitalsignage,archivedeventcontent,andleadgenerationforfutureevents。

Itsservicestranslateintomoreefficient,successfulandprofitableevents。

Theabilitytoquicklyandefficientlyfashioneffectivepost-eventengagementwithattendeesisacorevalueofthesystemandkeytogrowingastrongcustomerbasethatprovidesexcellentreturnoninvestmentforevents。

Whetheritsabigeventtolaunchanewconsumerelectronicsproduct,aselectgatheringfortopexecutivesofFortune50companiesorongoingregistrationofupto1,000peopleadayataFloridatimesharehotel,EventDaycreatesvalueforeveryoneinvolved,saysScottCate,co-founderandCTOofEventDay。

FromAnnoyingtoSmoothandSuccessfulEvents

Eventmanagementtraditionallyisannoying,andsomanythingscangowrongthedayofanevent,saysMitchell。

Ourmainfocus,regardlessofthescopeorthesizeofanevent,istoreducetheamountoftimeparticipantsspendstandinginlinetocheckin。

Wealsoworktoaddvaluetoeveryone:theorganizers,sponsors,participantsandspeakers。

EventDaycheck-inhappensinaboutthreeseconds,whichisthetimeittakestheEventDaysoftwaretoscanaquickresponse(QR)codefromaparticipantssmartphoneandtransferthedataviaAzuretoanonsiteprinterthatprintsouttheparticipantsbadge。

Insteadofthebottleneckwereallaccustomedtoseeingataneventsregistrationdesk,EventDaykeepslinesofattendeesmovingcontinuouslyastheyapproachthedeskandreceivetheirbadges,saysCate。

Peoplecantbelievehowfastwehandlethistraditionallytediousprocess。

ThefoundationofEventDaysapproachtoeventmanagementrestsonparticipantidentity:knowingwhoswhoandwhattheyredoingbefore,duringandaftertheevent。

Thisfocusinformsafullrangeofactivities,includingprintingbadgesanddigitalsignageondemand,promotinggreaterconnectionsamongparticipantsandwithsponsors,triggeringpost-eventmarketingworkflows,andboostingorganizersreturnoninvestmentthroughimprovedefficienciesaswellasrevenuestreamsfromfollow-oncontentdistribution。

OnerecentEventDayclientreportedthreetimesitsreturnoninvestmentfromusingoursoftwarebecausecontentpresentedattheeventwasarchived,readyfordownloadandavailabletore-monetizewithin24hours,saysMitchell。

Foreverydollarthisclientinvestedinitsevent,itgeneratedthreedollarsinrevenuefromvideosandothercontentpurchasedbyparticipantsatthein-personeventandfromofferingacompanionvirtualeventtopeopleunabletoattendinperson。

WindowsAzureandMobileTechnologiesPower

EventDay

WindowsAzureisanessentialingredientinoursuperfastcheck-in,saysMitchell。

AndwewereluckythatthematurationoftheWindowsAzureplatformcoincidedperfectlywithwhenwestartedEventDay,enablingustobecloud-basedfromthegroundup。

ClientsusingtheEventDaysoftwareplatformbeginwithasimplecreateaneweventprocessthatleadstoatruemicrositeencompassinganeventssessions,topics,timing,speakersandlogistics。

TheEventDaysoftwareautomaticallycreatesmobileapplications,whicharebasedentirelyonnativecode,thatcontainthissameinformation。

Changesmadeatanytimeuptoandduringtheeventarereflectedinstantlyonboththemicrositeandthemobileapps。

Whenaparticipantarrivesatthecheck-indesk,EventDayturnsacomplicatedtaskintoasmoothexperiencethattakesonlyseconds。

ItssoftwarescanstheattendeesQRcodeonhisorhermobiledevice,sendsamessagetoaWindowsAzureservicethatlogsthecredentialsforstorage,andthenpublishesthecardverificationnumber。

Fromthere,theservicebroadcaststhemessagedowntoaprinteratthecheck-indesktocreatebadges,digitalsignageandothermaterials。

Thesoftwarecanalsouseradiofrequencyidentification,thoughmostorganizerschooseQRcodes。

Theprocesscreatesasecureandorganizedsystemthatprovidesseveralbenefitstocustomers。

WindowsAzureprovidestrueplatform-as-a-service(PaaS),asopposedtomerelyinfrastructure-as-a-service,saysCate。

ThisPaaSapproachtakescareofsomanydetailsthatwedonthavetospendtimespecifyinginthesoftware。

Italsoallowsustoscaleupanddownatwill,whichisinvaluableforabusinesssuchasours,wherewemighthavemultiplehugeeventsoneday,thennothingforaweek。

BizSpark

Supports

EventDays

Fast,OrganicGrowth

TheBizSparkOneprogramidentifiesasmallnumberofhigh-potentialcompaniesintheMicrosoftBizSparkprogramcomposedofmorethan45,000startupsfromover100countriesaroundtheworld。

Microsoftworkscloselythroughaone-to-onerelationshipwiththesecompanies,providingcustomizedengagementplanstoacceleratetheirgrowth。

OurBizSparkOnecloudportfoliodirector,KarunBakshi,isreallyworkingonourbehalfandisclearlyonthesameteam,saysMitchell。

ThroughtheBizSparkOneprogram,wegaincontactwiththerightpeopleatMicrosoft,especiallyinmarketingandthoughtleadership,whocanhelpuswithbothinformationandguidanceaswellasintroductionstoadditionalresources。

Forexample,whenwemightbereadytoseekoutsideinvestment,wehavealreadybeenintroducedtoseveralleadingventurecapitaliststhroughBizSpark。

WhenEventDaywasinvitedtojointheBizSparkOneprogram,thefounderswereinterestedfromastrategicbusinessstandpoint。

ParticipationintheprogramprovidesaccesstothelatestMicrosofttechnology,mentorshipandsolidbusinessadvice。

Itsreallygreattohavesmartpeopleworkingonourbehalf,andtheBizSparkfeedbackisinvaluableforbuildingourcompany,saysCate。

BecauseEventDayhasgrowntotallyorganically,usingallourownmoney,wefocusourdecisionsonafewkeycriteria:doesitwork?

Isitefficient?

Andwhatstheimpactonourwallets?

OurBizSparkadvisorshelptoamplifyourbusinessandmarketingeffortssowecancontinuebuildingonourearlysuccess,andtheWindowsAzuretechnologybaseallowsustoputourpreciouspersonaldollarstowardsoftwaredevelopmentratherthansystemsadministration。


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